Digital Marketing Executive Job Description, Salary, Roles, Responsibilities

Digital Marketing Executive Job Description

Digital Marketing Executive Job Description 1

The Digital Marketing Executive is the key person responsible for the implementation of digital marketing strategies for the company. Throughout the idea, preparation, execution, evaluation, and optimization phase of the campaign, he/she is involved. It is therefore critical that he/she has hands-on experience using various platforms for digital marketing.

In order to achieve clear company targets set by the Head of Marketing, the Digital Marketing Executive works closely with the internal marketing team and/or digital agencies, such as increasing digital revenue, lead generation, brand commitment, and conversions.

Digital Marketing Executive Roles and Responsibilities

  • Assist the team in establishing the overall plan for digital marketing.
  • Implement the practices of digital marketing across a wide variety of digital marketing platforms (SEO, SEM, Social Media, Email, Mobile, Display).
  • Manage and retain the media owned by the group, including blogs, mobile apps, and applications for email/CRM
  • Manage the development of appropriate and engaging digital content on multiple digital channels for publication
  • Managing strategies for social media marketing
  • Managing strategies for digital ads (SEM, Display, Social, Programmatic)
  • Managing promotions for SEO.
  • Set up on the website and through different digital channels for conversion, pixel, and event monitoring
  • To accelerate engagements and conversions, perform research on industry dynamics, brand audiences and rivals, and end-to-end customer path.
  • To create optimization strategies, review digital marketing analytics reports, and share insights with the team to
  • Keep up to date with evolving digital tools and channels, new innovations, digital marketing developments, and exchange experiences with the rest of the team.

Digital Marketing Executive Job Requirements

Digital Marketing Executive Job Description 2

Employers today are searching for applicants from an approved college who have at least a certificate or technical qualification in either Marketing, Digital Marketing, Public Relations or Mass Communication.

It is not unusual for employers to pursue candidates with expertise in coding, website creation, paid ads and blog writing abilities, as the work scope of a Digital Marketing Executive is. Having a portfolio and an established track record of digital marketing strategies that have been successfully conducted significantly increases the likelihood of being recruited. Needs experience between 1 to 3 years.

Salary Range

A Digital Marketing Executive will have an annual salary range of around S$24,000 to S$48,000.



  • Writing Post
  • Writing for Company
  • Competitive Evaluation
  • Curation of Contents
  • Creation of Content
  • Marketing for Content
  • Control of Contents
  • Systems in Content Management
  • Content Strategy
  • Conversion Rate Optimization
  • Copywriting
  • Copy Editing
  • Creative Writing
  • Data Management
  • Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Email Marketing Software
  • Email Strategy
  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Automation
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Partnership Management
  • Pay Per Click (PPC)
  • Performance Management
  • Performance Measurement
  • Project Management
  • Proposal Writing
  • Relationship Marketing
  • Report Writing
  • Search Engine Marketing
  • Search Engine Optimization
  • Search Engine Optimization Copywriting
  • Social Listening
  • Social Media Advertising
  • Social Media Analytics
  • Social Media Content Creation
  • Social Media Marketing
  • Social Media Optimization
  • Stakeholder Engagement and Management
  • Technical Writing
  • User Experience Design
  • User Interface Design
  • Video Marketing
  • Visual Communication
  • Visual Design
  • Web Analytics
  • Website Optimization
  • Youtube Advertising
  • Youtube Marketing


  • Adaptability
  • Analytical Thinking
  • Communication (Verbal)
  • Communication (Written)
  • Computational Thinking
  • Creative Thinking
  • Customer Experience Management
  • Decision Making
  • Design Thinking
  • Digital Literacy
  • Interpersonal Skills
  • Lifelong Learning
  • Logical Thinking
  • Managing Diversity
  • Multi-tasking
  • Organizational Skills
  • Planning
  • Problem Solving
  • Public Relations
  • Research
  • Resource Management
  • Service Orientation
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • WPLN Level 6 English
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