Digital Marketing Manager Job Description, Salary, Roles, Responsibilities

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Digital Marketing Manager Job Description

Digital Marketing Manager Job Description
Digital Marketing Manager Job Description

The Digital Marketing Manager supervises the preparation and implementation of marketing strategies promoting the name, goods, and services of a company. His responsibilities include the preparation and management of digital marketing strategies, the review of metrics, the recognition of marketing patterns and the Digital Marketing Executive’s mentoring.

For all aspects of the marketing activities of an organization, a Digital Marketing Manager is responsible. The key purpose is to help build the impact of a brand and have a plan for conversion in place while also growing brand loyalty and recognition. He or she plays a significant role in moving traffic from websites and obtaining leads or clients. This may or may not be a team lead role, depending on the size of the marketing team.

Planning, execution and tracking of digital marketing strategies across different digital networks will be included in the duties. Someone with expertise in marketing, art design, and social media management is the perfect candidate. He/she needs to be an outstanding communicator and can show excellent interpersonal, analytical and project management skills.

Reports to the Digital Marketing Director or Head of Marketing are from the Digital Marketing Manager.

Digital Marketing Manager Job Description
Digital Marketing Manager Job Description

Digital Marketing Manager Job Description – Roles and Responsibilities

Plan and track all facets of the department of digital marketing, including the marketing database, email, and promotional campaign show.
Grow and track budgets for campaigns.
Plan and manage the production of digital content appropriate and engaging for publication on different digital platforms

Plan the different social media sites and control them.
Digital advertising campaign planning and management
Plan and treat promotions for SEO
Provide comprehensive data on the total success of the marketing campaign.

Coordinate to optimize campaign outcomes with different advertisement and media experts.
Evaluate critical metrics affecting website traffic, service quotas, and audience targeting
Collaborate to brainstorm fresh and creative development strategies with teams

Keep up to date on new digital platforms, developments in the industry and MarTech

Job Requirements Digital Marketing Manager Job Description

Bachelor’s degree in Marketing or the area in question
A minimum of 4-5 years of digital marketing/digital media experience
Experience in the simultaneous management of projects across multiple verticals
Experience of both internal and external stakeholder management

Salary Range – Digital Marketing Manager Job Description

For a Digital Marketing Manager, the annual salary range would be from S$ 36,000 to S$ 72,000. (Glassdoor).

Skills – Digital Marketing Manager Job Description

  • Article Writing
  • Business Writing
  • Competitive Analysis
  • Content Curation
  • Content Development
  • Content Marketing
  • Content Management
  • Content Management Systems
  • Content Strategy
  • Conversion Rate Optimization
  • Copywriting
  • Copy Editing
  • Creative Writing
  • Data Management
  • Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Email Marketing Software
  • Email Strategy
  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Automation
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Partnership Management
  • Pay Per Click (PPC)
  • Performance Management
  • Performance Measurement
  • Project Management
  • Proposal Writing
  • Relationship Marketing
  • Report Writing
  • Search Engine Marketing
  • Search Engine Optimization
  • Search Engine Optimization Copywriting
  • Social Listening
  • Social Media Advertising
  • Social Media Analytics
  • Social Media Content Creation
  • Social Media Marketing
  • Social Media Optimization
  • Stakeholder Engagement and Management
  • Technical Writing
  • User Experience Design
  • User Interface Design
  • Video Marketing
  • Visual Communication
  • Visual Design
  • Web Analytics
  • Website Optimization
  • Youtube Advertising
  • Youtube Marketing

Generic – Digital Marketing Manager Job Description

  • Adaptability
  • Analytical Thinking
  • Communication (Verbal)
  • Communication (Written)
  • Computational Thinking
  • Creative Thinking
  • Customer Experience Management
  • Decision Making
  • Design Thinking
  • Developing People
  • Digital Literacy
  • Interpersonal Skills
  • Leadership
  • Lifelong Learning
  • Logical Thinking
  • Managing Diversity
  • Mentoring
  • Multi-tasking
  • Organizational Skills
  • Planning
  • Problem Solving
  • Public Relations
  • Research
  • Resource Management
  • Service Orientation
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • WPLN Level 6 English

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